The difference between a good and a bad product photo!



The difference between a good and a bad packshot for a client can have a significant impact on their business outcomes. Here's a summary of the main differences:


Good Packshot:

Clear representation: A good packshot accurately and attractively presents the product, highlighting its characteristics and qualities.

High-quality imagery: Good packshots are well-lit, sharp, and professionally done, conveying a sense of professionalism and attention to detail.

Engaging composition: A good packshot has a visually appealing composition that captures the viewer's attention on the product while minimizing distractions.

Consistency: Good packshots maintain consistency in terms of branding, style and quality, reinforcing the client's brand identity and image.

Conveys value: A good packshot effectively communicates the value and benefits of the product, helping to attract customers and drive sales.

Positive brand perception: High-quality packshots contribute to a positive brand perception, inspiring confidence in the product and encouraging customer trust and loyalty.

Bad Packshot:

“Sorry, but we don’t have a bad packshot to show.” :)

Poor Representation: A poor packshot fails to accurately represent the product, potentially misleading customers and leading to dissatisfaction or returns.

Poor quality imagery: Bad packshots are often poorly lit, blurry, or poorly composed, giving the impression of amateurism and distracting from the appeal of the product.

Distracting composition: A bad packshot may have a cluttered or unattractive composition, making it difficult for viewers to focus on the product and understand its features.

Inconsistency: Bad packshots lack consistency in terms of branding or style, leading to confusion by undermining the client's brand identity.

Fails to convey value: A poor packshot may fail to effectively communicate the value or benefits of the product, leading to lack of interest in the product and reduced sales.

Negative brand perception: Poor quality packshots reflect poorly on the brand, potentially harming its reputation and credibility in the eyes of customers.


Ultimately, the difference between a good and bad packshot lies in its ability to accurately represent the product, convey its value and contribute positively to the client's brand image. Good packshots improve product appeal, attract customers and drive sales, while bad packshots can have the opposite effect, undermining the customer's efforts and damaging their reputation. Therefore, investing in high-quality packshot photography is essential for businesses looking to succeed in a competitive market.